Identifying Your Core Values

Discovering your core values isn't always straightforward, but it's a vital step in creating a brand that truly represents you. Start by reflecting on moments when you felt most proud and fulfilled in your work. What were you doing? Who were you helping? What principles were you upholding? These reflections can highlight the values driving your satisfaction and success. List these values, then narrow them down to the 3-5 most essential ones. These are the core values that should guide your brand.

Five common known values

• Integrity
• Accountability
• Diligence
• Perseverance
• Discipline

My Core Values

Integrity is one of my values, so when I delved deep into the meaning, I was surprised by the magnitude of this one value. However, it encapsulated everything I needed to express.

1. Integrity: Honesty, courage, reliability & trustworthiness, respect, resilient & fairness, patience & flexibility, gratitude
2. Growth: Ambition, drive, progress, momentum, learning, knowledge and service improvements.
3. Positivity: Finding a better way, optimism, futuristic, cup of ambition overflows.
4. Curiosity: Visionary, insightful, learner, innovative, inquisitive, challenge, activator, development, clarity, analytical.